Brand guidelines · v0.1 · Sep 2026
danka.in brand
The identity system for danka.in — logo, colour, type and stationery, and how to use them together.
About the name. (danka) refers to a traditional drum used in folk music, symbolizing celebration and festivity.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “d” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#2D5049RGB 45, 80, 73#1C332ERGB 28, 51, 46#A07B3FRGB 160, 123, 63#20302ERGB 32, 48, 46#F3F2ECRGB 243, 242, 236Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Literata
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxCelebrate the Rhythm of LifeH2 · 36pxCelebrate the Rhythm of LifeH3 · 24pxCelebrate the Rhythm of LifeBody · 17pxCelebrate the Rhythm of LifeCaption · 13pxCelebrate the Rhythm of LifeLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@danka.in
www.danka.in
Founding Team
danka.in
hello@danka.in · www.danka.in
www.danka.in
Explorations
Alternative wordmark directions considered for danka.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.